Skip to main content
Industry Expertise

Consumer Products

Technology has reshaped the way consumers engage with brands. Not that long ago, marketing was much simpler, using proven models of TV and big-box retail. Nowadays, it's much more complicated with new competitors entering the arena. With a whole new set of rules, different channels, content and partnerships marketing in the consumer products space has become more complicated. Now, more than 60% of consumers shopping online, and 85% of millennial's will buy based on reviews from random people more than a traditional advertisement.

Technology has redefined and transformed the tools of the trade. Global spending on digital grows at an exponential rate and 3 times more than that of total ad spending. By 2025, more than half of spending on creative concepts and media planning is said to shift to content generation and technology. We are able to provide you with the tools you need in order to grow your business in the right direction.

So, what is the right path moving forward? With our help, you will reinvent your brand growth by switching your traditional marketing budget to digital marketing. As times change, you will need a supporting strategy on data and technology, reorganization of your internal operating model, and a strong presence online. Schedule your free consultation today to see how we can help grow your business.

Insights

Black Businessman, Tensile Structure consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles

The Ultimate Guide to Corporate Structuring: 5 Key Steps to Success

Learn why corporate structuring is a vital aspect of building a successful and resilient organization. By following the five key steps outlined in this ultimate guide, businesses can unlock the true potential of their operations, reduce tax liability, and provide investors with valuable assets.
Private equity manager analyzing financial reports at night consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles

Navigating the Global Healthcare Private Equity Landscape in 2024: Key Trends, Opportunities, and Strategic Insights

The global healthcare private equity landscape in 2024 is brimming with opportunities, driven by advancements in generative AI, healthcare IT, and life sciences. As India emerges as a critical hub for investment, understanding these trends is crucial for maximizing returns. Explore how Bear Atlantic Group can guide you through the…
Business partners matching two puzzle pieces in a conceptual image of a merger consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles

The Future of M&A in 2024: Trends and Predictions

The M&A landscape in 2024 is shaped by economic uncertainties and evolving market conditions. High interest rates and cautious deal-making characterize the current environment. In this article, Ryan Hill, Director of Venture Capital and Advisory Services at Bear Atlantic Group, explores key trends and offers predictions for the future of…
Businessman exploring the origin of capital consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles
Navigating the 2024 Landscape of Venture Capital and Private Equity
Detail of a business and finance building consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles
Development Financing Strategies for Real Estate Ventures
Expert writes AI code on laptop consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles
The Evolution of Search Engines and AI
Private equity associate evaluating financial models consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles
Private Equity Midyear Report 2024: Navigating Challenges and Seizing Opportunities
selective focus of businessman typing on laptop while struggling to meet deadlines consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles
Get Ready for the Next Recession: A Guide for Companies
Aerial view of commercial and residential buildings consumer products - svg xml charset utf 8  3Csvg 20xmlns 3D http 3A 2F 2Fwww - Consumer Products
Articles
The Future of Commercial Real Estate Lead Generation: Trends, Technologies, and Strategies for Success