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Consumer Products

Technology has reshaped the way consumers engage with brands. Not that long ago, marketing was much simpler, using proven models of TV and big-box retail. Nowadays, it's much more complicated with new competitors entering the arena. With a whole new set of rules, different channels, content and partnerships marketing in the consumer products space has become more complicated. Now, more than 60% of consumers shopping online, and 85% of millennial's will buy based on reviews from random people more than a traditional advertisement.

Technology has redefined and transformed the tools of the trade. Global spending on digital grows at an exponential rate and 3 times more than that of total ad spending. By 2025, more than half of spending on creative concepts and media planning is said to shift to content generation and technology. We are able to provide you with the tools you need in order to grow your business in the right direction.

So, what is the right path moving forward? With our help, you will reinvent your brand growth by switching your traditional marketing budget to digital marketing. As times change, you will need a supporting strategy on data and technology, reorganization of your internal operating model, and a strong presence online. Schedule your free consultation today to see how we can help grow your business.

Insights

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Articles

Modern Urban Land Development Improves Climate Resiliency

Urban land development planning has come a long way in recent years when it comes to addressing the challenges of climate change. As cities around the world grapple with the impacts of rising temperatures, sea levels, and extreme weather events, urban planners are looking for ways to make our cities…
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Articles

Navigating the 2024 Landscape of Venture Capital and Private Equity

The venture capital and private equity landscape in 2024 is marked by both challenges and opportunities. High interest rates and inflated valuations are key concerns, yet sectors like health tech show promising growth. In this article, Peter Reynold, Director of Venture Capital and Advisory Services at Bear Atlantic Group, delves…
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Articles

The Future of M&A in 2024: Trends and Predictions

The M&A landscape in 2024 is shaped by economic uncertainties and evolving market conditions. High interest rates and cautious deal-making characterize the current environment. In this article, Ryan Hill, Director of Venture Capital and Advisory Services at Bear Atlantic Group, explores key trends and offers predictions for the future of…
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Press Releases
Bear Atlantic Group Establishes Global Alliance Partnership Ecosystem
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Articles
The Evolution of Search Engines and AI
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Articles
United States Government Expand It’s Ukraine & Russia-Related Sanctions
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Articles
Private Equity Midyear Report 2024: Navigating Challenges and Seizing Opportunities
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Articles
Real Estate Development: An Introduction
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Articles
Navigating the Global Healthcare Private Equity Landscape in 2024: Key Trends, Opportunities, and Strategic Insights